Samantha Sullivan

Samantha Sullivan is an experienced Digital Marketer with nearly a decade of specialization in the legal industry.  As Harrity’s Director of Digital Marketing, Samantha effectively manages all firm social media channels, email communications, website design and infrastructure, event coordination, market research, SEO optimization, and public relations. Samantha also assists with the writing and editing of firm blogs, articles, press releases, and additional communications, while overseeing the Marketing Team. In 2024, Samantha’s team launched Orange Grove Creative Co., an agency that provides a fresh approach to legal marketing for other small to midsize firms.

Samantha additionally serves as the frontline communicator for all attorney and agent recruiting and hiring processes, following a Topgrading Methodology and implementing innovative touch points throughout each phase.

Samantha is passionate about and committed to outreach efforts in both charity and inclusion, serving on Harrity’s Charity Committee and as Secretary of the Diversity Committee. Samantha helps to implement Harrity 4 Charity’s many initiatives, actively participates in and promotes philanthropic events, and garners firm-wide support for various significant causes. She served on the Executive Leadership Team for the American Heart Association’s annual Lawyer’s Have Heart event from 2019 – 2023 and is the current Chair of the Marketing & Branding Committee for the nonprofit Patent Pathways®. Samantha is also heavily involved in each of the firm’s equal opportunity programs, helping to create, coordinate, advertise, and execute initiatives including the Harrity Academy®, Harrity for Parity® Annual Women’s Workshop, and the Minority Firm Incubator. She additionally serves as the chair for the LinkedIn subcommittee and as a member of the Newsletter subcommittee for the ADAPT (Advancing Diversity Across Patent Teams) Communications Committee, utilizing her marketing and graphic design expertise to expand the conglomerate and help promote inclusion in patent law.

Prior to joining Harrity & Harrity in 2019, Samantha served as the Director of Marketing at Federal Employee Defense Services (FEDS), where she oversaw all marketing efforts, managed firm booths at conferences throughout the country, obtained her insurance license, and assisted with legal work on behalf of federal employees. She additionally has experience as a Professional Recruiter at Insight Global, where she specialized in filling niche openings for Fortune 100 clients, including Verizon, Turner Broadcasting, and HP.

Samantha is an avid animal lover and enjoys volunteering at animal shelters and rescues.